Born in El Salvador, Nelson Inno is a passionate innovator and entrepreneur dedicated to shaping the future through creativity, technology, and bold problem-solving. With expertise spanning product development, digital experiences, and strategic innovation across multiple industries, Nelson's work reflects his unwavering commitment to making an impact.
Nelson is the founder of WeSpark, an innovation agency focused on tackling complex challenges by designing unique and transformative methodologies. Over his career, he has co-founded several startups in fields such as decentralized engagement, metaverse technologies, and Bitcoin. Today, Nelson channels his energy into next-generation education and innovation through WeSpark, continuing to push boundaries and inspire change.
What sets Nelson apart is that he challenges traditional methods and instead discovers unconventional paths or designs unique unorthodox methodologies. His guiding principles—“always add value to others,” “focus on what truly matters,” and “never forget your roots”—form the foundation of his work and life philosophy.
Nelson's mantra captures his essence perfectly:
"BE THE ORDINARY,
BUILD THE EXTRAORDINARY"
Nelson Inno
Early Days and Career Journey
Growing up in the 90s, Nelson’s fascination with computers, video games, and the internet sparked a lifelong passion for creativity and technology. While others played with LEGOs, young Nelson assembled old computer parts. By 13, he had built his first website and discovered his love for video and animation creation.
Inno graduated from the German School of San Salvador (Gymnasium) and the International Baccalaureate (IB) program. At 18, he moved to Germany, where he earned a degree as an Industrial and Product Development Engineer, followed by an MBA in Sales and Service Engineering.
Nelson’s professional journey includes roles at renowned companies like Lufthansa Airlines, Microsoft, Siemens, Avianca Airlines, Marquardt (Automotive), and Aeroman (Airplane MRO). His career culminated as an innovation manager, where he contributed to pioneering projects such as TACIT and GAMIFY for the European Union, collaborating with some of Europe’s leading innovators to develop cutting-edge methodologies.
However, Nelson soon realized his true calling was entrepreneurship. In 2019, he founded WeSpark, an innovation agency committed to disrupting the industry with distinctive, bold, and impactful approaches. Originally launched in Frankfurt, Germany, WeSpark relocated to San Salvador, El Salvador in 2025.
Guiding Future Generations
As an advocate for unbiased education, Nelson dedicates much of his pro bono work to improving learning systems for future generations. Over the years, he has volunteered with and supported NGOs such as the Gloria Kriete Foundation, contributing his expertise in megatrends, entrepreneurship, and financial education. His TEDx talk, "Are Schools Prepared for the Future?", encapsulates his vision for revolutionizing education to meet the needs of an ever-evolving world.
Passion for Bitcoin and Decentralized Engagement
Nelson is deeply passionate about Bitcoin, its groundbreaking technology, and the culture it fosters. He has invested thousands of hours educating others about Bitcoin and the Lightning Network. One of WeSpark's most interesting projects is Earn₿, a platform designed to enhance the quality of life for people in developing countries. Earn₿ leverages a concept called "Decentralized Engagement," enabling participants to earn Bitcoin rewards while fostering economic and educational empowerment.
Unstable Innovation: The Fragile State Most Will Never Understand
For those seeking to understand Nelson's vision and philosophy, his book Unstable Innovation is an essential read. The book explores innovation, entrepreneurship, and the human condition, offering insights into navigating a world shaped by chaos and uncertainty.
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Media Presence
At just 34 years old, Nelson and his projects have been featured across a wide range of media platforms, including TV, radio, magazines, newspapers, live streams, and digital podcasts.
Nelson Inno - Short Biography
Nelson Inno is a Salvadoran entrepreneur, co-founder of the innovation agency WeSpark, and author of Unstable Innovation. He is passionate about creating and developing new products, services, and digital experiences across multiple industries.
His work has been featured in Forbes, ZDF, and other media outlets. He delivered a TEDx Talk titled “Are Schools Prepared for the Future?” and advises the government of El Salvador on education and Bitcoin. Nelson lives by the mantra: Be the ordinary, build the extraordinary.